Beachy Media was hired as the digital Agency of Record for Lucas Bols USA to help Bols Liqueur break into the North American market. The summer campaign focused on a paid and organic Facebook strategy that highlighted distributor relationships through geotargeting regional activations.
Bols Liqueurs is the number one liqueur range worldwide and comprises more than 45 unique flavors, divided into different groups; citrus, orchard, berries, tropical, herbs & botanicals.
These premium liqueurs that Bols has been making since 1575 are widely used by bartenders to create cocktails and are also consumed at home. They are made from high-quality natural ingredients such as herbs, spices, and fruits. The Bols liqueurs are inspired by 440-year-old recipes and techniques, perfected and adapted to today’s tastes.
- Content creation, ideation, and execution
- Coordination with an international team on brand guidelines
- Paid and organic social media execution on Facebook
- Dark ad strategy on international Instagram account
- Product photoshoot
- Lifestyle photoshoot