City Pole opened its doors in September 2015 and signed Beachy Media as their agency of record. We developed, designed, and executed a launch strategy to capitalize on City Pole’s unique approach to the sport. A social rebrand, including channel launches and brick and mortar signage, increased customer engagement with the brand. The launch press outreach resulted in 12 targeted media placements including NYC’s top three fitness outlets. Furthermore, we conducted media training for both the founder and fitness instructors which included key talking points focusing on City Pole’s industry disruption.
Located in a spacious loft on the second floor of 8 Beach Street in the heart of Tribeca, City Pole aims to empower clients from the inside out. City Pole is the first premium pole fitness studio in New York City and the only studio taking a holistic approach to the sport. City Pole instructors provide a positive, nurturing environment and the gentle encouragement necessary for personal growth while helping clients achieve their fitness goals.
- Crafted official launch release
- Secured international, national, and local media
- Media training for owner and instructors
- Reality TV show producer outreach
- Social asset branding consultation
- Targeted social ad campaigns
- Engagement with NYC fitness social influencers
- Brick and mortar social media signage