Beachy Media launched Night Runner 270’s Kickstarter in February of 2015. Within 30 days, the campaign was featured in 20+ media outlets. Over 500 backers from 28 countries pledged $43,000 to fund Night Runner 270’s first round of manufacturing.
Nighthawk Running, LLC signed Beachy Media as their agency of record in July of 2015. Since then, we’ve handled the entire public-facing product launch from ideation to execution. We’ve also executed public relations outreach, social media marketing, influencer engagement, and eCommerce design.
Launched in 2015 by Nighthawk Running LLC, Night Runner 270° is a revolutionary shoe light that clips directly onto your laces. Weighing in at 1.5 ounces, the patent-pending bi-lateral ‘wing’ design provides 150 lumens for visibility up to 30 feet. Two red tail lights accompany the unit for traffic visibility. With no headbands, belts, or straps, Night Runner 270 is the unobtrusive go-to device for athletes trying to fit workouts into their hectic schedule. The tagline “See More\Do More” embodies the company’s core vision: to promote a healthy, safe, and active lifestyle from dusk until dawn.
- Secured international business and consumer press
- Developed quirky brand tone and messaging
- Media training for company interviews
- Content creation, ideation, and execution
- 24/7 customer service
- Influencer engagement
- Social ad campaigns
- Kickstarter layout
- Website design
- Media kit design
- Content creation
- NYC Marathon Expo international launch
- Partnerships with endemic charities
- Partnerships with endemic brands for Expo exposure
- Consultation on promotional video content
- Spliced video for social media engagement
- Product photography
- Lifestyle photography