In April of 2016, November Project founders Brogan Graham and Bojan Mandaric released their first book through Rodale Inc. Beachy Media worked with Rodale’s communications department on a comprehensive PR strategy to promote the book and November Project’s continued expansion. In addition to crafting a compelling media deck, we aided with the official launch event in Boston during Marathon weekend.
Launched in 2011, November Project™ is a free, grassroots, “get the hell out of bed,” fitness movement that was born in Boston as a way to stay in shape during cold New England months. Now present in over 30 cities worldwide, the movement is using a simple sense of accountability to motivate and encourage people of all ages, shapes, sizes, and fitness levels to get up, get out, and get moving.
- Created media deck
- Pitched to local, national, and international press
- Aided in Boston Marathon launch event
- Tracked media hits
- Created local government activation strategy