November Project

In April of 2016, November Project founders Brogan Graham and Bojan Mandaric released their first book through Rodale Inc. Beachy Media worked with Rodale’s communications department on a comprehensive PR strategy to promote the book and November Project’s continued expansion. In addition to crafting a compelling media deck, we aided with the official launch event in Boston during Marathon weekend.

We worked with Rodale on a multi-city Good Morning America segment and exclusively landed segments in three top-tier Fox morning show affiliates; New YorkLos Angeles, Chicago, and Baltimore.

Launched in 2011, November Project™ is a free, grassroots, “get the hell out of bed,” fitness movement that was born in Boston as a way to stay in shape during cold New England months. Now present in over 30 cities worldwide, the movement is using a simple sense of accountability to motivate and encourage people of all ages, shapes, sizes, and fitness levels to get up, get out, and get moving.

Our Services

Public Relations
  • Created media deck
  • Pitched to local, national, and international press
  • Aided in Boston Marathon launch event
  • Tracked media hits
  • Created local government activation strategy

We’ve Landed November Project In