Beachy Media was hired as the digital agency of record for Lucas Bols USA to help activate a summer millenial-focused Passoã influencer campaign in the North American market.
Passoã is a passion fruit liqueur with a full-bodied sweetness that brings a twist and burst of zest to the palate.
Made with real passion fruit from Brazil, Passoã is unmistakably tickled red with an intensely stimulating flavor. Passoã was created over 30 years ago. Since then, the red liquid in the distinguishing black bottle has become a household name amongst the cocktail novices.
- Identification of 8 influencers for Passoã Instagram reviews
- Negotiated terms of influencer contracts
- Optimized posts to increase brand’s Instagram followers