Beachy Media serves as the digital media marketing agency of record for Xero Shoes. We have tripled Xero Shoes’ social media following and optimized the social sales funnel to track direct conversions. In addition, we coordinate content dissemination across all digital platforms—social media, brand blog, and e-newsletters. In 2018, we launched the Xero Hero brand ambassador program with over 150 influencers in the adventure/lifestyle category promoting an affiliation with the brand.
Feel The World, Inc. of Broomfield, CO, manufactures Xero Shoes®, lightweight, performance and casual sandals and shoes built with a “foot-first” design. Durable, stylish and affordable, Xero Shoes supply the fun and benefits of natural, barefoot-inspired movement plus a layer of protection and comfort. Feel the World, Inc. launched in December 2009 and now has customers ages 1 to 91, in 94 countries who wear Xero Shoes for walking, hiking, yoga and gym-going, CrossFit, kayaking, rafting, paddle boarding, jogging, and even running hundred-mile ultramarathons.
Snapshot
620
Increase in Instagram Followers
105
Increase in Facebook Followers
3800
Average Social Conversions per Month
150
Xero Heroes Enrolled in the Ambassador Program
Our Services
Social Media
- Content ideation, creation, and dissemination
- 24/7 customer service
- Management of private influencer Facebook group
- Activated business profiles across all social channels
Influencer Marketing
- Launch and management of the Xero Hero ambassador program
- Track gear tester feedback during product launches
- Aggregate user-generated content
- Activate cross-media opportunities for influencers
Digital Marketing
- Design and optimize weekly newsletters
- Manage content creation for Xero Shoes’ blog
- Cross-promotional campaigns with brands and athletes
- Monthly analytics reports